You may have a very limited budget to spend on marketing in the beginning stages of your business, but no not worry, there are effective ways available to get your brand stand out everywhere.
Before the web, small businesses only had some ways to promote their products cheaply, through methods like printing out brochures or sponsoring little local events. Now there is a wide range of opportunities available out there on the Web—you just need to know where to look.
Angika technologies, the renowned web designing company in Bangalore follows the seven ways to promote your business online that is best & affordable:
- Use the three leading local listing services
Registering your business with Google Places permits it to be found more easily on Google searches and it reflects on Google Maps. All you’ve got to try and do is fill out the shape and register, then get your business verified through their confirmation process, which may be done either with a phone call or a mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s not chargeable, and is certainly worth the few minutes it takes to set up. Angika Technologies, the best SEO services in Bangalore recommends Microsoft’s Bing has a similar service that’s easy to sign up for.
- Utilize social media
Social media is not just a tool to achieve exposure—it has now become a necessary time investment for each business to form. You can tie in ads and offers on your Facebook page and have an instant channel along with your customers on Twitter. Networking on LinkedIn—both at the private and company level—can be otherwise to assist your startup.
- Begin a blog
A blog not only supports your company get its name out through followers, but is a way to connect with your consumers more directly. But Angika technologies, the popular social media marketing services in Bangalore believe that one of the significant steps of blogging is to keep your stream updated as frequently as you can. A leftover and uninteresting blog is of no use.
- Handle multimedia on YouTube and Flickr
YouTube offers an affordable means to distribute creative promotional videos, but so as to succeed you need to put up content that folks want to look at and are relevant to your business—a simple ad will not work. Angika technologies, the best CMS services in Bangalore recommends that a Flickr profile may also help by providing you with a single roof to compile all the photos for your business and enables you to link back to your website.
- SEO your company website
Search engine optimization cannot be underestimated in the world of continuous Google search. Go through a book or an online guide on SEO and ensure your site is rated at the top for performance on search engines.
- Press releases
Our experts at Angika technologies, the fast emerging web development services in Bangalore considers that every time your business succeeds, always make a press release—people will surely get to know more of you. It is an effective media tool to use to leverage promotions, and having free distribution of them is a bonus. There are multiple websites that you can utilize for your press releases, like PR Log and 24/7 Press Release.
- Join an admissible online community and contribute
Every niche has communities online that you simply can get to be a part of in. But just signing up for a forum and posting every once in a while about your business isn’t beneficial for anyone, and can even irritate people. Actively contribute and strike an accord with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only if the context is acceptable.