How to Do sensitive Marketing During COVID-19 crisis
While every brand is different, we see this as a basic action plan which will help brands of all sizes make the correct choices and avoid serious mistakes.
Angika technologies, the highly popular web development services in Bangalore, recommend some key tips for reformulating your marketing approach during this crisis.
Of course, we’re always hospitable to more ideas about the way to address sensitive times thoughtfully.
1) Modifying Marketing Campaigns and Planned Content Timelines
Some brands can produce brief and brisk campaigns made for a specific moment. These are always attractive, but there are restrictive risks involved that make this kind of war-room action impractical for most.
Thus, your first step should be to audit what you have presently running or in your pipeline, specifically any pre-scheduled content where launch is imminent.
Decide what should be paused instantly. Push timelines back on important campaigns that will likely be overshadowed, or pause entirely if you’re not sure if the content is fine. Our expert team at Angika technologies, the best SEO services in Bangalore feels that just because a campaign has some elements that is suitable for now doesn’t mean it needs to be removed altogether right away; it’s likely that many things will be fine once the outbreak subsides.
Know what needs to put in priority. You may want to shift some things up within the interim, or seek for ways to successfully pivot some messaging. For example, a campaign centered on the theme of “Get closer to your customers” can pivot to “Support your customers” or “Customer relationships matter.”
You should also keep an eye on the quarantine advisements in your geographic business areas, as every region is on a different timeline, so you can be proactive in your communication once things get back to normal.
2) Assess Your Imagery and Language
Visuals today have become very powerful means of communication, along with the words we use, so it’s necessary to think about the messages your brand is sending.
Avoid visuals of crowds or people touching. Try to convey the importance of social distancing and wearing masks at public places through your images.
Re-examine marketing language that encourages close interaction. Review figurative language like “get connected,” “work hand in hand,” or “get closer to your customers.” Messages encouraging immediate interaction can be thoroughly explored. Angika technologies, the best CMS services in Bangalore sharply recommend not endorsing close gathering and flaunting the social distancing norms.
Push contents like email subject lines, social posts, and current campaign taglines, content, blogs are important as it is directly put in front of people.
As this quarantine period is expected to be temporary, visitors will likely have some forgiveness about pre-existing content. More permanent brand elements (e.g., your logo) or “pull” content (e.g., your homepage) can remain intact—unless you’re actively promoting a large social event on your homepage, or your hero image depicts large crowds or people touching.
3) Don’t take undue advantage of the Crisis
Keep people informed. Brands should definitely communicate in response to the crisis, as it prevails to their business. For example, you should communicate about the dynamic measures you’re taking, store closures, or policy updates related to COVID-19. It’s necessary to keep people informed, but don’t add to the panic. Be careful of avoiding excessive dramatic language, as well as use completely verified extra information you’re sharing. Our highly skilled team at Angika technologies, known for its best SEO services in Ranchi feels too much of boasting should be avoided. It is a crucial fact that many people are not working this time as they have lost their jobs so are genuinely worried. So at this moment of time, a spirit of humbleness and rapport should be a filter for anything your brand says in the near future.
“Hot COVID-19 sales!” or other insensible messaging is a strict No as messages in social media tend to be more practical and sensitive so that it positively reaches out to more people.
4) Stay optimistic and updated
At a time when people are worried in this uncertain situation, Times like these are when the work you’ve done to create a brand strategy can be incredibly valuable. Use your Brand’s true purpose, vision, mission, and values) as your variable to remind yourself what your brand stands for, and what means in the context of COVID-19. Communicate messages that send a ray of hope, positivity and humanity. Do not send any insensible messages that might sound offensive to the current situation. In fact, it is refreshing for people to recall normal life, and to be anticipating the quarantine’s end.
You can also give examples of what your employees doing in their spare time? How are people focusing together to make things lighter? What are people doing to stay healthy and prepared? This quarantine is an opportunity to highlight your people and your culture. As of now, people are craving for more human interaction through social media, video conferencing, etc. Focus upon such requirements for both your employees and customers.
Our highly specialized team at Angika technologies, the renowned web designing services in Ranchi feels that more you show your human side, the more customers can connected—even if we’re stuck inside. It might sound a familiar tune, but it’s a fact: We’re all in this together.
5) Display How Your Brand can benefit the customer
Brands sustain as they operate to provide value through their products/services which now can help during this time of crisis deserve the attention of those who can benefit from them. If what you do supports or improves a person’s lifestyle during their quarantine time, then highlight to others about that brand story
Inform your targeted customers about your product’s benefits. Does your product offer people some scope to utilize it at home? Will it of any help to people in performing jobs by distant interaction? Elaborate about your brand’s potential unique value in this cultural moment, and share it.
Create useful content. Even if your product does not benefit customers deal with quarantine, your brand can still offer value to people. Focus on how can you educate, entertain, or encourage people to boost their spirits who are forced to stay at home all day.
Angika technologies, the highly esteemed social media marketing services in Ranchi believes that as long as you keep the focus on helping people (and not patting yourself on the back), your marketing doesn’t have to stop.
Inform your targeted customers about your product’s benefits. Does your product offer people some scope to utilize it at home? Will, it of any help to people in performing jobs through distant interaction via zoom? Elaborate about your brand’s potential unique value in this cultural moment, and share it.
Create useful content. Even if your product does not benefit customers to deal with quarantine, your brand can still offer value to people. Focus on how can you educate, entertain, or encourage people to boost their spirits who are forced to stay at home all day.
Angika technologies, the highly esteemed social media marketing services in Ranchi believe that as long as you keep the focus on helping people (and not patting yourself on the back), your marketing doesn’t have to stop.